GIFs are raster images made up of pixels and containing up to 256 colours. They will open in almost all image programs and on almost all devices. Although traditionally still images, GIFs can also include short bursts of soundless animation. GIF stands for Graphical Interchange Format. Because both file elements are compressed, MP4s normally have a smaller file size than many other video formats, but still maintain relatively high quality for sharing online. The video part is usually compressed with MPEG-4, and the audio is usually compressed using AAC, which is the audio format associated with iTunes. MP4 videos are made up of video and audio elements that are compressed separately. MP4 is usually the preferred format for uploading videos to YouTube, Vimeo or other websites. As MP4 is a standardised format, it will normally play easily on most devices and media players, including Windows Media Player, QuickTime, and VLC. It was originally developed by the Moving Picture Experts Group (MPEG) but has become an ISO standard, meaning that it’s now maintained by the International Organisation for Standardization. MP4 was developed to be easily played and shared. Many film and TV companies produce and publish their own GIFs as part of their viral marketing strategies.MP4, sometimes called MPEG4, is one of the most common video formats. GIFs are big business and they’re widely used by advertisers and marketeers. Billions of animated GIFs are now sent between users or posted online every day. They were mostly replaced by JPG and PNG until they were integrated into messaging and social media apps and started being used for memes. GIFs are often used on websites for animated objects and navigation buttons, and on social media to share video clips and animated images. To make GIFs easier to share, the image or animation is compressed with lossless compression, creating a smaller file size without noticeably affecting image quality. However, the first isn't as widely supported as other image types and so certain devices and programs, including Apple’s Safari browser, are unable to open them. WEBP files can be opened using various applications, including GIMP, Adobe Photoshop, Apple Preview, Microsoft Paint, Google Chrome, Opera, Microsoft Edge, and Mozilla Firefox. Due to these benefits, the format is often used for web graphics, and digital photography. The advantages of using WEBP include smaller file sizes, lossless compression, transparency support and animation support. This raster image format was designed to enable users to load images more quickly with a lower storage footprint, while retaining a higher quality or resolution than more traditional image formats such as JPG. The WEBP file format was originally developed by On2 Technologies, and then further developed by Google after they acquired the company in 2010.
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